White-label SEO and AI visibility tools for agencies, compared
Quick comparison
| Tool | White-label reports | AI visibility tracking | Pricing |
|---|---|---|---|
| AgencyAnalytics | Yes: its site lists a White Label feature (your logo, colors and custom domain). | Yes: lists an AI Tracker to monitor visibility in AI search. | Its homepage states no starting price and offers a 14-day free trial, no card; see its pricing page. |
| SE Ranking | Yes: white-label reports you can design and automate for clients. | Yes: SE Visible monitors how brands appear in ChatGPT, Gemini, AI Overviews and AI Mode. | Public; its homepage lists the Core plan from $103.20 per month. |
| Semrush | Partly: its pricing page lists branding and white-labeling in the $20/month Pro Report add-on. | Yes: its SEO plan lists AI search performance tracking and custom prompt monitoring, with prompt limits by plan. | Public; its pricing page shows a Free tier and paid plans from about $117/month billed annually. |
| AuditCrawl (ours) | Yes: your name, logo and color on client reports and emails; a small AuditCrawl footer credit stays unless you are on Pro. | Yes: ChatGPT, Claude and Gemini on every plan. | Free in private beta; planned $10, $20 or $30 per client site per month. |
AgencyAnalytics
Client reporting for marketing agencies: connects client data sources into live dashboards, automated reports and a client portal.
Pick it if: You want one dashboard that pulls many marketing data sources into client reports.
Sources: agencyanalytics.com, pricing (linked from the homepage or its pricing page)
SE Ranking
An SEO platform with rank tracking and audits, and a separate AI visibility product (SE Visible).
Pick it if: You want a full SEO toolset (rankings, audits, keyword data) with white-label reports in one product.
Sources: seranking.com, pricing (linked from the homepage or its pricing page)
Semrush
A broad SEO and marketing suite.
Pick it if: You need backlink data, a large keyword database and the widest toolset, and AI visibility is one part of the job.
Sources: www.semrush.com, pricing (linked from the homepage or its pricing page)
AuditCrawl (ours)
Monthly audit per client site: crawl, ChatGPT/Claude/Gemini recommendation tracking, page-by-page action plan with AI prompts, Search Console connection.
Pick it if: You want a per-client monthly report focused on whether AI recommends the client, with a fix list your team works through. We are new and small: no backlink data, no large keyword database, and few public reviews yet.
Sources: auditcrawl.com, pricing page
How to choose
- Need backlinks, keyword volumes at scale, or one tool for everything: start with a broad suite such as Semrush or SE Ranking.
- Need to merge ads, social and analytics data into one client dashboard: look at AgencyAnalytics.
- Need a monthly answer to “does AI recommend this client, and what do we fix?” at a low per-site price: that is the narrow job AuditCrawl is built for. See the sample report and plans.
Not included here: tools we have not read the public pages of. Left something out that should be here, or got a fact about your product wrong? Write to support@auditcrawl.com and we will correct it.
Free during the beta. No card.